Three insights that can assist marketers seeking to participate in meaningful, virtual sponsorships.

CM Weekly August 16, 2020 This week our minds are on resiliency. With COVID-19 altering budget allocations for many marketers, the pressure is on to use marketing technologies to create efficiencies, drive innovation and, above all, foster resiliency within organizations. We look at Gartner’s Hype Cycle for Digital Marketing 2020 report, which examines technologies that…

Join the Chief Marketer editors and an expert panel on September 15th to learn about influencer marketing in the COVID-19 era.

CM Weekly May 17, 2020 Did you catch Ryan Reynolds’ mom in the Mint Mobile commercial? Thanks to production shutting down, she scored a cameo in her son’s zero-budget spot. Reynolds, the brand’s new owner as of November, calls on the “magic of slides” to replace what should have been an epic first commercial. (Well,…

Jameson is holding virtual happy hours, cocktail classes and sponsoring live-streamed events during the pandemic.

CM Weekly April 26, 2020 “This is not the time to sell. This is a time to serve.” –Mastercard Global CMO Raja Rajamannar   Like many CMOs across the globe, Rajamannar had to reassess the brand’s marketing and communications plans in the face of a crisis. Long-term goals have remained in place, but short-term tactics…

A list of companies that have jumped on the cause-marketing relief train during this unprecedented time.

Ideas, trends and forthcoming formats that marketers can take away from CES 2020.

A good mobile CX strategy is crucial. After all, it takes 12 good brand experiences to make up for one bad one. Here’s four brands getting it right.

Smart technologies are the most recent addition to the marketing ecosystem and are proving to be the most effective platforms in increasing consumer engagement.