5 principles the new client-agency relationship will be built on including a la carte services, a business-like approach to fees and transparency into costs.

Publicis' investments in startups is starting to pay off.

This article takes an in-depth look at why P&G, the largest global advertiser, moved its media buying and planning business to Omnicom from Publicis Groupe.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 11, 2015 Tips to Use Education as a Marketing Tool Education-based marketing is a strategy that earns consumer’s trust. It is the exact opposite of traditional marketing. Here are 5 hot tips to make it happen.…

Brands are discovering that harnessing the power of the health conscious consumer requires some heavy lifting that does not stop with messaging and packaging.

Five high-level marketers share there thoughts on where advertising and marketing will be headed in 2020. Thought-provoking perspectives here.

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer May 23, 2014   5 Vine Videos for Your Enjoyment and Entertainment VF Corp. Shares Two Systems to Measure ROI Old Bay Expands to Craft Beer, the Freezer…

As the saying goes, “follow the money” and 2013 was no doubt the year of marketing technology investments in both the public and private markets.

Here's an analysis of the Omnicom Group and Publicis Groupe deal as analyzed by the Wall Street Journal.

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer August 02, 2013   The Importance of the Hub-and-Spoke Model for B2B Social Media 5 Tips for Creating a Killer Viral Video Facebook Video Ads to Rival Costs…