The week's most relevant content from around the web and why it's important.

May 23, 2014

By Carla Marshall (Reel SEO)

If you’re into Vine videos, here’s five branded marketing videos to keep you occupied and entertained for a few minutes. The videos come from Home Depot, Sony Electronics, Hewlett Packard, American Apparel and Taco Bell. 

FULL ARTICLE

By Emily Chasan (Wall Street Journal)

Measuring return on investment can be one of those elusive data points we are all trying to collect. In this blog post, the CFO of VF Corp., which spent about $670 million on advertising and marketing last year talks about some of the systems the company developed to figure it all out.

FULL ARTICLE

By Wesley Case and Arthur Hirsh (Baltimore Sun)

Old Bay looks to expand its base with a new marketing and advertising campaign that includes a stint in craft beer, interesting partnerships and freezer-case products. Jessica Schatz, brand manager for Old Bay, shares the story here.

FULL ARTICLE

By Douglas Karr (Marketing Technology Blog)

Here’s an infographic that will help us get our mobile marketing on track. With mobile traffic growth continuing to outpace desktop growth we know it’s a great investment. The infographic includes info like what’s changing in mobile, market share and where to concentrate your efforts.

FULL ARTICLE

By Brian Sheehan (Forbes)

This author had a goal to look at the impact of major trends that are transforming the advertising business today He sat down with industry heavy-hitters from Publicis Groupe, Phd Worldwide, Saatchi & Saatchi Worldwide, 360i and Edelman to hear their thoughts on what the advertising landscape will look like in 2020.

FULL ARTICLE

By Josh Haynam (MarketingProfs)

LeBron James may be one of the most successful basketball players of all time, both on and off the court. Here he offers five important lifestyle principles that can easy translate to improve marketing efforts like: Have a short memory.

FULL ARTICLE

Related Whitepapers

Enterprise Social at the Speed of Business

Marketing Got Complicated: Challenges (and Opportunities) for Marketers at Mid-Sized Companies

Forrester Report on Mobile Engagement

The Futue of Omnichannel Personalization

Learn to Make Your Business More Agile

Real-Time Marketing: Go Beyond the Buzz

Marketer's Guide to Call Tracking For Google SEO and PPC

Find Products and Services

Don't miss out on the 2015 Source Directory! Early Bird discount ends June 17th!

Contact Cynthia Foristel for more info.

2014 Chief Marketer Network Source Directory

This new directory offers marketing professionals easy access to all the leading products, technology and services available—searchable by type, geography and name.

ABOUT THIS NEWSLETTER