A new event kicks off the B2B marketing summer conference season, which includes BMA 2016 and Chief Marketer's own B2B LeadsCon.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 26, 2016 Using Marketing Dashboards to Visualize Success Discover how marketing dashboards can help you answer your organization's burning questions, and the 8 commandments of dashboard design. More… SPONSORED BY: Where CMO’s are Spending Budget and…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 26, 2016 Hey You! Agencies in the Tri-State Area! With agencies in mind, we set out to find top practitioners at leading brands that will offer solutions to measurement challenges at PROMONext, June 14. More… SPONSORED…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 26, 2016 The ABCs of ABM: Getting Started in Account Based Marketing Here's three key tips on metrics, alignment and scale to get your organization started on a strong account based marketing plan. More… SPONSORED BY: Hart…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 24, 2016 Marriott VP Digital Marketing on Digital, Apps and Guests Andy Kauffman, Marriott International's VP digital marketing & Marriott.com, talks about how Marriott's marketing strategy plays out across digital. More…   SPONSORED BY: Valvoline “Reinvention Project”…

Andy Kauffman, Marriott International's VP digital marketing & Marriott.com, talks about how Marriott's marketing strategy plays out across digital.

With the proliferation of photo-sharing apps like Instagram, restaurants are changing up how they operate, market themselves and even serve customers.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 19, 2016 4 Must Do’s to Successful Cross-Channel Marketing Here are four key strategies for successful cross-channel marketing including, visibility and measurement, a real challenge for CMOs. More…   SPONSORED BY: Natural Selection 2016 Agency Profile…

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 18, 2016 Using Marketing Dashboards to Visualize Success Live from Gartner's Digital Marketing Conference, Gartner's Marty Kihn shares how marketing dashboards can help you answer your organization's burning questions, and the 8 commandments of dashboard design. More… SPONSORED BY: Accelerate Your Pipeline Success with these Serious…

Antonio Sciuto, CMO at Nestlé Waters North America, on how marketing technology has transformed the marketing of its brands.