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Chief Marketer This Week February 10, 2017
Brands that Scored a Super Bowl Social Touchdown
Social listening played a huge role in brands understanding how their Super Bowl spots played with viewers. Here's a look at the brands that scored. More…
 
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Dunkin’ Pours Valentine’s Love Over Social
Dunkin’ Donuts is going all out, using its vast customer base, social media—and Martech—as a way to engage its loyal fans for Valentine's Day. More…
 
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Marketers are Hiring, But Recruiting Challenges Persist
Marketing and ad execs plan to do some hiring this year, however the open positions will be specialities like web design and content marketing. More…


The Whys Behind Abstract Neon La Croix Cans and Other Iconic Packaging Designs
Here's a look at how eight of the most iconic product packaging lining store shelves came to be. More…
 
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KFC CMO on CX and its Instagram Football Game Experience
KFC CMO Kevin Hochman talks about marketing challenges, the KFC Instagram game experience and his colorful past marketing cosmetics. More…


Exclusive B2B Lead Gen Survey
In Chief Marketer’s exclusive B2B Lead Gen Survey, learn the challenges B2B marketers are facing—and the opportunities they’re missing. More…

 
 
Job Opportunities

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John Hancock, Boston, MA

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WBNS 10TV, Columbus, Other / Non-US

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U.S. Green Building Council, DC

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KLRU-TV, AUSTIN, TX

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Telerent Leasing Corp., New Haven

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Markwins Beauty Brand, City of Industry, CA
 
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Case Study: Byram Healthcare
More than 40 percent of business users on Facebook report that it is measurably impactful on business. SoMe created a targeted program for Byram Healthcare that achieved 98 percent total engagement within six months –growing an everactive community within the company’s rather static consumer audience.

 
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