Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 26, 2017 Forget About Renting a Room, Airbnb Hosts Sweden's Archipelagoes and Vast Waterways The "Sweden on Airbnb"—"Free to Roam" campaign lists the country's vast public lands in the same style as a homeowner would post a listing. More… SPONSORED BY:…
Influencer marketing trends are affecting businesses of all sizes that use social media influencers to help spark conversations around products, promotions.
Hear from Sara Welch, Amazon shopper marketing lead, Kimberly-Clark, on how shopper marketing and the path-to-purchase meld to market U by Kotex FITNESS.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 25, 2017 Capital One Engages Developers With Personas Targeted personas enabled Capital One to connect with developers to promote a new online financial technology portal. More… SPONSORED BY: Reach Business, Engineering & IT Pro’s w/ UBM Hi-Tech Database Contact: Anthony Carraturo at 914-368-1083…
Conversion is the top priority for marketers over the next 12 months, according to Hubspot’s newly released State of Inbound 2017 report.
Compare your company to the best practices of industry leaders in these five critical organizational readiness areas.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 23, 2017 How to Capture Airbnb’s Brand Experience Success Airbnb, a major disruptor, just keeps innovating! Learn how three essential elements—that can be leveraged by any company to elevate the quality of its own brand experiences—put Airbnb Experiences on the road to succcess. More… …
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 19, 2017 Centralized Data Hub Puts Dr. Martens in Step A centralized database has helped Dr. Martens create more targeted messaging for footwear customers across several channels. Kyle Duford, global vice president of digital, Dr. Martens, puts us in lock-step with what it's…
Sci-fi fans and marketers can agree that the robots are rising. But the advances of artificial intelligence (AI) are more a boon than an insurgence for the humans involved.
A centralized database has helped Dr. Martens create more targeted messaging for footwear customers across several channels.