Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 2, 2017 How to Leverage that June PRO Awards Trophy Win! The 2017 PRO Awards winners will be honored in just a few weeks at Mastering Brand Activation—June 13 in New York City. Get the most out of that prestigous win! More……
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership June 1, 2017 Customers Should Be the Focus of Your B2B Story Want to tell better B2B stories? Put your customer at the center of the tale. That was the message of several speakers at the ANA's Masters of B2B Marketing conference yesterday. More……
Think the road to a B2B sale is straight and narrow? Think again.
Seventy percent of B2B marketers plan to spend more on events this year, according to a new survey from Certain.
Implementing marketing automation enabled Cataract Steel to increase engagement with sales reps and identify new opportunities.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership May 26, 2017 Hollister Launches Docu-Series on AwesomenessTV The AwesomenessTV and Hollister series follows seven high-school students as they wend through the school year and spend the summer traveling. More… SPONSORED BY: Masters of Brand Activation A full-day of content for marketers focused…
Effective use of first-party data has enabled video game company Electronic Arts to follow through on a brand promise of putting the needs of players first.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership May 30, 2017 Data Lets Electronic Arts Put Players First Effective use of first-party data has enabled video game company Electronic Arts to follow through on a brand promise of putting the needs of players first. More… SPONSORED BY: Masters of Brand Activation…
Targeted personas helped Capital One connect with developers to promote a new online financial technology portal.
An increased focus on predictive analytics helped SAP drive adoption for a new product and reached a specialized customer segment.