Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 15, 2016 Cirque Du Soleil VP on Driving Intimacy through Digital & Mobile Alma Derricks, VP sales & marketing, Cirque du Soleil, says storytelling is the framework for its digital strategy making the consumer experience more…
Keynoters at this week's Adobe Summit shared the importance of engagement and why they do (or in Clooney's case don't) use social media.
SAP CMO Maggie Jones discussed its sponsorship strategy and experiential activations around Super Bowl 50 in San Francisco.
Lee Applbaum, global CMO for Patrón Spirits, talks about how the brand fought back a authenticity challenge.
What do the most-read stories of 2015 on ChiefMarketer.com tell us about our readers?
Looking to introduce a new experiential program aimed at millennials—or to amp up an existing campaign? Here are four tips that reflect the unique mindset of millennial consumers.
To CMOs, it’s become an aggravatingly familiar refrain: “You have to build a data-driven marketing culture.”
Marketing trends can be hard to predict. Here's a look into the future at 10 marketing trends that will help you drive conversations and conversions.
Using virtual reality, Tommy Hilfiger is giving shoppers at its New York store a front row seat at the label's fall fashion show.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 23, 2015 7,000 Essay Contest Entries, One Maine Inn and Plenty of Headaches Turns out, an essay contest isn't just for marketers. The owner of an inn in Maine ran just such a contest to sell…