In the latest initiative in its campaign to become a one-stop shop for online gamers, 7-Eleven will partner with alternative payment start-up Kwedit to let gamers buy virtual goods within their games
Both traditional retailers and pure-play online e-tailers use multiple channels to attract buyers and drive sales. For digital efforts that can be linked
QUESTION: WHO WOULD YOU SAY IS THE BEST-EVER CELEBRITY PITCHMAN (OR WOMAN), AND WHY? MATT JONES, VICE PRESIDENT, CREATIVE STRATEGY, JACK MORTON WORLDWIDE
The iTunes App Store hit the 3 billion-download mark early in January, and considering it reached the 2 billion threshold only last September, the message
As both media and audience segments become more fragmented, marketers have to work harder than ever to create and keep loyal customers. But the extra
Social media marketers likely feel a lot like e-mail marketers did 10 years ago—unsure of what tactics would prove to be effective, unable to rely on traditional direct marketing metrics, and eager for someone to introduce standards and best practices the industry could begin to rely on.
Among all of the 2009 lists out there, Experian Hitwise released their version of the top 10 most-searched terms of the year and the results were far from surprising.
Women are utilizing social networking sites more often these days for various purposes, including those related to interacting with brands online.
A new user survey finds that people who contribute to online forums-- those Web sites where users can post questions and thoughts for response and comment from others
Back to the PRO Awards Page 1. Best Multidiscipline Campaign Awarded to the campaign best utilizing more than one marketing discipline (broadcast, direct marketing, advertising, events, interactive media, public relations, etc.) Judges will be looking ...