Every marketer's goal is to send relevant and engaging content to customers. But consumer buying behavior is evolving so quickly that the rules are constantly changing.

A recent study found that buyers have significantly reduced their reliance on traditional information sources such as printed catalogs, trade shows, and trade magazines, in favor of online resources.

Readers who haven’t been sleeping well of late may take some cold comfort in knowing their compatriots are tossing and turning right along with them. Why the restlessness? Primarily over concerns about measuring results and increasing effectiveness, integrating marketing channels and turning data into actions.

The results pages of top engines like Google, Yahoo! and Bing look little like they did even just a few years ago. They continue to evolve and become more personalized.

The hard news surrounding WPP plc and its group of advertising agencies is that its 2009 billings and profit were down from 2008’s level, while its revenue was flat. But commentary accompanying its financial results release was a step away from the typical drab-as-dishwater rhetoric.

Nautilus Inc. generated $189.3 million in sales during 2009, a one-third drop from the $283.7 million it recorded in 2008.

Couldn't something that costs nothing have negative value? Could something free actually cost money? Given this audience, that last question should have had an asterisk. Performance...

Part of me wants to believe in a quasi-Utopian view of spending money, the rational view, that people spend money wisely, on things they need, some on things they want, not spending it on things they...

The use of coupons increased in 2009, thanks partly to the surge of digital coupons, according to Coupons.com.

At the Word of Mouth Marketing Association (WOMMA), where I serve on the board, we are keenly aware that a new premium is being put on research that can help marketers to prove the impact and business outcomes associated