Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 29, 2017 Gatorade Settles with California Over Dissing Water in Mobile Game Gatorade agreed to pay $300,000 to settle a complaint that it made misleading statements about water in a videogame it developed for teens and young adults. More… SPONSORED BY:…
Webinars helped record management firm Recall educate customers and prospects, increasing brand positioning in a competitive space.
Aberdeen CEO Gary Skidmore shared some thoughts about the challenges of finding the right prospects, why everyone has too much data and the best ways to engage your target audience.
Content creation and amplification factor high in the top 20 job skills marketers are looking for, according to Upwork.
Trifacta is finding success with ABM by approaching top tier targets with customized marketing programs.
At LeadsCon’s B2B Connect to Convert last month, Steve Kozek of GE Capital shared ideas about how his organization optimizes B2B data and content.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership September 26, 2017 Lenovo CMO Roman Outlines Marketing Challenges Learn how tech brand Lenovo is humanizing its brand with personalization and co-ventures like the "Jedi Challenges" augmented reality game. More… SPONSORED BY: Enter Today! The CM200 Finally, an agency ranking that goes outside…
Pepsico's senior director of marketing, Sarah Guzman, shares the recipe for the Lay's Do Us a Flavor campaign's long-running success.
As a nation we’ve been fixated recently by several catastrophic hurricanes. For those at a distance it seems like an overwhelming human crisis. But it’s also a business crisis.
Consider these three key pain points as you choose development partners and build your mobile apps and mobile web experience.