Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 19, 2017 Maximizing Social Media for B2B Lead Gen Here are the three social media platforms you should focus on to improve B2B lead generation. More… SPONSORED BY: Connect with millions of B2B decision makers globally Get unparalleled reach to over 30MM professionals…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 17, 2017 Plans to Rebrand MGM Halted After Las Vegas Attack Lili Tomovich, CMO, MGM International, talks about resetting after the attacks and how it evolved to a new brand identity that kicked started its stock price. More… SPONSORED BY: What You…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership October 13, 2017 Coach Rebrands as Tapestry After months of work to find a new corporate name, the CEO is concerned that Tapestry—the word—might be viewed as old-fashioned. More… SPONSORED BY: Superbook Marketing Resource Directory With dedicated directory categories such as Agencies,…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 12, 2017 Be Human: 10 Email Marketing Tips Are your email messages really connecting? At the MarketingProfs B2B Forum, Michael Barber shared tips for engaging readers. More… SPONSORED BY: A Prime Global Audience of B2B Manufacturing Professionals Contact: Anthony Carraturo at 914-368-1083 2018…
A new look at insights and a strong determination to help children live set St. Jude's on a trajectory to increased donations.
Learn where B2B marketers are investing their time and budget to nurture and convert prospects in Chief Marketer’s 2018 B2B Lead Gen Trend Survey.
The process of buying martech can be complicated. The promises of many vendors sound too good to be true, but the pull of additional revenue is so strong companies often jump in without doing their homework.
Standardized customer data can lead to gains for numerous departments in an organization. Frank Guastafeste discusses how John Wiley & Sons made that happen.
What does machine learning (ML) really mean for marketers? Here’s three key facts you need to know.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership October 10, 2017 Four Common Martech Mistakes—and How to Avoid Them The process of buying martech can be complicated. The promises of many vendors sound too good to be true, but the pull of additional revenue is so strong companies often jump in…