Search Results For: pop-up
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Acquisition
Visible’s CMO on Creating Consumer Connections Through Experiences
Low-cost wireless service Visible is looking to change the way cell phone providers are perceived by consumers through embracing marketing tactics that build stronger, more personal relationships with consumers.
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CM Weekly 11/23/19
CM Weekly November 24, 2019 What is it that makes a Turkey Trot so great? Is it the self-congratulatory feeling of getting in a few miles before stuffing our faces? The part-man, part-turkey creatures radiating positivity from within their cumbersome costumes? The day-drinking droves on the sidelines raucously cheering us on? We’d say it’s all […]
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Acquisition
The Microsoft Tiny House—2019 Gold PRO Award
Microsoft needed to increase awareness with college students, but getting past a
perception that it didn’t connect with the college lifestyle was the challenge. -
CM Weekly 10/5/19
CM Weekly October 6, 2019 Happy October! If you’re like us, you’re happily up to your eyeballs in pumpkin spice. Between the lattes and Kit-Kats (trust us, they’re amazing), there’s a lot going on this week. Judging by our own spending at “Tarjay,” it seems hard to believe that the retailer has ever struggled. But […]
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Acquisition
Dewar’s Infuses Caribbean Vibe to Recruit New Customers
The campaign, “Scotribbean World,” includes events, in store POS and a digital program around a slang language called “Speaking Scotribbean.”
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Acquisition
6 Marketing Tips from an Industry with Tight Constraints—Cannabis
The cannabis industry is censored by most major advertising channels.
Getting back to the basics can build those audiences. -
Acquisition
Mitsubishi Starts the Adventure with “Small Batch” Test Drives
CMO Kimberley Gardiner takes us on the ride.
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Data Driven ROI
In the Age of AI, CMOs Still Need to Take Risks
AI is changing the rules , but CMOs should still have the courage
to take risks (like Cheetos jewelry) in a data-driven world. -
Acquisition
An Experiential Tour is Reframed with Big Goals
Success in Take 1 doesn’t always equate to success in Take 2. Here’s
how Santa Margherita winery plans to pull off its latest summer tour. -
Acquisition
June’s Top 10 Greatest Hits
Check out our Top 10 most widely read articles from
June in case you missed them.