WHAT TYPE OF business does Darryl Hughley own?"The right answer to that and three other sit-com queries put 150 ABC viewers behind the wheel of a brand

THE LAUNCH BY Paris-based Consodata of its lifestyle data and household marketing program into the U.K. looks set to shake up the already burgeoning British

THE USE OF specific name, even if that name is misspelled, is the most influential factor in enticing consumers to open an envelope, according to a study

LIFE IS FULL of ironies. Here's one of my favorites: Marketing pros who would never attempt a direct mail campaign without a careful cost/payback analysis

COMPUTERS ARE no longer the off-putting beasts they once were, and so marketing them has gone mainstream. DMers find they can stray from high-technology

ADVERTISING Concepts Inc. hopes $125 in customized coupons will entice its online newsletter subscribers to share their friends' e-mail addresses.The

YOU'RE WRONG IF you think this is going to be one of those "What was on the front page of DIRECT 10 years ago?" articles. Actually, there was but one

SURE, A DIME a minute sounds good. But try two free CD-ROMs packed with 15 million prospecting names, free long distance calling on Fridays and a business

MANY OF YOU will read this issue either before or while attending the Direct Marketing Association's annual conference in San Francisco. To set the mood,

With Albertson's and American Stores merged, can Kroger and Safeway be far behind? Apparently, they can be.Though rumors boomeranged about a merger between