Mack Jenks spent a little time with his calculator before settling on the prize package for Gerber Rewards. The baby food leader wanted to "give away

Inter-Act Systems, Inc., Norwalk, CT, has filed a federal lawsuit against Catalina Marketing Corp., St. Petersburg, FL, claiming infringement of eight

CONNECTICUT-BASED upscale men's clothing retailer Richard's of Greenwich has seen sales increase 20% annually since 1995, when it adopted the database

YEAH, THEY'RE mean all right. There's Splat the road-kill kat, Lucky the one-footed rabbit, Fi-Do the dalmutation and Boris the mucousaurus (you can imagine

IF THE FOLKS at Sheraton are trying to build a strong customer relationship with us, they've got a funny way of showing they care.Last summer, after attending

"BE CAREFUL WHAT YOU wish for." For business-to-business marketers, this old adage has never been more true.B-to-Bers have abundant sales and marketing

There aren't many frequent flyer programs in which the top redemption option is to stay on a Caribbean island belonging to the man who owns the airline.

IGNITING SALES WITH DIRECT marketing strategies is more challenging than ever before. Survival means not just generating response, but building confidence

This summer's blockbuster from Warner Bros. Studios and Warner Music Group didn't feature any explosions or gunfire, but it did result in a lot of hits.Cross

TAKE A LOOK around. No matter what mainstream fashion magazines say, every woman is not built like wafer-thin model Kate Moss.This fact isn't lost on