All interest is active. We take interest. E-mail helps customers act quickly and easily on their interests. That's why, as Yoyodyne vp marketing Jerry

A Shot of B-12 B-12, which began in 1991 as the below-the-line group at Milton Samuels Advertising, has purchased Sukon Marketing Communications LLC,

One advantage of being in this business is being exposed to what's hot and what's happening. Much of our exposure is a result of spending a lot of time

DMers continue to solicit the dead and the response they get is devastating to the industry's image."The mail sent to deceased persons is a fraction of

Order information-as well as promotion history and demographic data-can help marketers create segments and regulate customer contacts.When using a customer's

Survey: Service Bureaus Hardly Perfect Database marketers are less than satisfied with their service bureaus, according to a recent survey by KnowledgeBase

The last decade was a sweet one for database marketers. Lots of data was being collected and customers and prospects responded the way they were supposed

According to the French, the Austrians are "the politically correct cat's paw of Germany." Although peace may have broken out and the 15 member states

Mumford Leaves Karl atherine Mumford, senior vice president list management, resigned her position at Walter Karl/InfoUSA, Greenwich, CT, last month.

In our business, you have to have a champion at the top, or there will be no database marketing program. In most industries, database marketing is not