The casting of actors and actresses is changing to better reflect America's demographic diversity. Research from the Screen Actors Guild (SAG) indicates

McCann-Erickson: Direct Mail Keeps Pace Direct mail expenditures were expected to increase by 7.5% during 1998, keeping pace with national advertising

The French say "vive la difference" when it comes to the sexes. Direct marketers, however, are more divided on the topic of gender.Men's Health, for example,

Direct marketers are so busy gathering information on consumers that they often don't take the time to consider the wisdom of using personal data. A new

Planning to enter the British market? Don't count on the abundance of mailing lists you're used to in the United States.Prior to 1994, there were 3,419

Here's the fantasy: The security camera stationed at the automated teller machine you're using notes that you have a large ketchup stain on your jacket.

Ten months ago, privacy advocate Evan Hendricks predicted that consumer outrage over the privacy issue would approach the fervor of the Civil Rights movement

New Parent Sweeps This is a file of 161,000 new and expectant mothers who completed a sweepstakes response card from Healthtex offering an opportunity

Gillette didn't want its $250 to $300 million ad blitz for Mach3 to go to waste, so it stenciled the razor's logo on supermarket parking spaces.That unusual

Imagine knowing that while you are building up that credit card tally at your favorite mall this Christmas season, the whole high-interest-bearing load