IXL Enterprises, an Atlanta-based strategic Internet services vendor, will acquire Tessera Enterprise Systems, a customer relationship management solutions

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Call it a traffic-building U-turn. A brand runs its Web site on kiosks in store aisles to tap store traffic into its site. Get it? Retailers - including

Scoring in-store requires more planning and cooperation than ever before. Unless you've got Produce Man on your side.A well-executed in-store promotion

Retailers are getting more data from their loyalty card programs to foster targeted in-store promotions. Smart retailers are mining purchase data to segment

Julie Roehm knows how to turn heads.As brand manager overseeing the launch of the Focus compact, Roehm's been driving a tricked-up prototype of the car

It may not have been pretty, but Daniel Aquilar's dive into a vat of mashed potatos paid off handsomely.The 21-year-old traveled to Mann's Chinese Theater

Within the compressed sales scenario of the telephone contact, words and phrasing often tend to carry more weight and have more of an impact than in print.

Attend enough industry seminars and one becomes inured to the sound of direct marketers chanting "Right offer, right price, right time" in unison. But

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