DIMA conference is now so big it has to moveGerman direct marketing is on a roll. Up to 40 billion deutsche marks ($22.2 billion U.S., by our figures)

you've heard the complaint before. Perhaps you've voiced it yourself. Compiled business-to-business databases aren't that great.Right?Wrong.Savvy business-to-business

You may have been involved recently in pulling together your company's holiday card list-and in doing so realized the difficulties of maintaining business-to-business

viking Office Products, which has annual revenues of more than $1.8 billion, has built a large customer base of small companies by using a tried-and-true

Deutsche Post, the German post office, has teamed with Pitney Bowes and Direct-Marketing Logistic on a pilot program to invoice direct mail postage online.

When I was young I had a Visible Man Kit, a plastic skeleton with molded body organs and transparent plastic skin. The Visible Man's skin cover had a

At first glance, the numbers might lead one into complacency. But look a little further and some disturbing elements emerge. Revenue projections - while

The Federal Trade Commission and six other government agencies Monday endorsed a proposed rule change by the Federal Reserve Board to allow banks, financial

Compiled B-to-B data is better than ever. There are new sources of information - and new ways of looking at itasked to name the most glamorous business

A 60 Minutes segment broadcast on Sunday, Nov. 28, cast the Internet data collection industry in an ill light while downplaying responsible practices