Perhaps the most significant trend within the dot-com community is online companies diverting promotional dollars into traditional media outlets, such

Whether it's mom, dad, the maid, or make-your-own, school means sandwiches. And while Pokemon, not Scooby-Doo, is the "in" character for lunch boxes,

Free-standing insert producer Valassis Communications, Livonia, MI, acquired all of The Net's Best and a controlling interest in Relationship Marketing

On Oct. 20, the Federal Trade Commission finalized the Children's Online Privacy Protection Act of 1998. As of April 21, 2000, Web sites must get parental

American Family Enterprises was already not a winner when it filed for Chapter 11 bankruptcy protection on Oct. 29. The Jersey City, NJ, direct-mail sweepstakes

Perhaps the most telling image for consumer products marketers of the '90s was captured the decade before, when a grass-skirted Sam Walton danced the

So you have a great idea for a promotion, but you're strapped for cash. The easy answer is a joint promotion. But first, think about what you really want.

financial service providers such as banks and insurance companies court small businesses with the focus and attention of a first love. But even giants

ELECTRONIC PRODUCTS This file names 123,030 subscribers to Hearst Business Communications' Electronic Products magazine. Readers are design engineers

telecommunications companies are very interested in marketing to small businesses.But many telcos ignore vast amounts of data that they have in-house.