Would You Buy a Car From This Plan?
AutoNation's AutoRewards creates a bond between dealers and driversForget the traditional car salesman in the loud checked jacket: The next person who
AutoNation's AutoRewards creates a bond between dealers and driversForget the traditional car salesman in the loud checked jacket: The next person who
Can heaven be that distant? A huge potential market in about 200 countries. Relatively little cost to reach them on a per-1,000-name basis. Instant communication
Members of the International Federation of Direct Marketing Associations are scheduled to begin WEFA Group research projects in Brazil, Canada, Australia,
The U.S. Postal Service debuted an Internet site earlier this month for Standard A mailers to view and download reports and to more quickly send files
Veteran direct marketing attorney John Awerdick died at Memorial Sloan Kettering Hospital in New York on Sunday of complications from cancer surgery.
Online advertising and direct marketing firm, L90, Santa Monica, CA, has formed a partnership with Donnelley Marketing to offer consumers targeted online
President Clinton called for new federal legislation to increase the privacy protections of individual financial records Friday when he signed the Financial
The Customer Profile Exchange (CPEX), a system to standardize how data about e-commerce customers are created, stored, and exchanged, was announced by
A new government report issued last week says the U.S. Postal Service still has no way of knowing whether its business mail acceptance units are collecting
Bi-partisan bills were introduced in the House and Senate Wednesday seeking to reverse the key privacy provisions of the Financial Services Modernization