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Chief Marketer Direct
December 3, 2014

 


Mobile Fuels Cyber Weekend
Consumers turned to mobile devices more than ever before on the year's biggest retail weekend, with mobile traffic accounting for more than half of all online traffic this past Saturday and Sunday. More...
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5 Do’s and Don’ts For Social Media Training
Here are five do’s and don’ts for brands looking to reap the benefits of a workforce properly engaged on social media. More...
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Driving Webinar Registrations and Attendance
On any given day, consumers and professionals have oddles of webinars to choose from. How do you get them to sign up for—and then actually attend—your event? More...

Making an Authentic Millennial Mom-Brand Connection
Forty-two percent of Millennial-aged mothers believe that most advertising and marketing isn't geared to them. Learn Hallmark's strategy for engaging these valuable consumers.  More...
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Chief Data Marketer

3 Keys to Identifying Your Target Audience.
Understanding your target audience's needs and delivering what they want is more important than ever for marketers. More...

Holiday Catalog Watch Week 3: Hilfiger's Naughty List
The Thanksgiving leftovers are gone but the holiday catalogs keep on coming. Catalogs we have our eye on this week in the Big Fat Marketing Blog include Orvis, Tommy Hilfiger and BBC Shop. More...

Gauging Digital Demand Generation
A new global B2B benchmarking study is aimed at gauging digital demand generation and assessing the digital marketing maturity of the business marketing community. More...

Chief Marketer Listline Dec. 3
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include Stanley Steemer and Tea Party Patriots. More...

 

 
Job Opportunities

Online Marketing Manager
Amsoil Inc, Al Amatuzio, Superior, WI

Public Relations/Marketing Mananger
Adventist HealthCare Shady Grove Medical Center, Rockville, MD

Associate Marketing Director
Beiersdorf, Wilton, CT

Sales/Marketing Director
Aegis Living, WA

Online Advertising & Marketing Manager
American Psychiatric Publishing, Arlington, VA

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In this Tip Sheet discover ideas for more controlled and effective B2B retargeting, the impact of retargeting on Facebook for desktop and mobile, ways to make your personalized digital advertising feel welcome and not creepy and more./span>

 
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