If you want to get a kid turned on to PBS, Cookie Monster's your guy. But New York's WNET wanted donors, so it turned to the decidedly non-Muppet Jonathan

Financial services firm centralizes its database to strengthen customized marketingAdd Assurant Group to the ranks of firms mining their databases to

Do you own pets?""How much land do you own?" "Do you farm crops or livestock?"It's not an awkward rural first date but rather the beginning of another

Adopting a customer-centered marketing strategy sounds simple. Focusing on the customers' needs, values and expectations, and subsequently providing value

The U.S. Mint profits by using data to turn itself into a customer-oriented enterpriseBehind every consumer who holds up a checkout line to dig through

Riding on the heels of industry outrage over the U.S. Postal Service's use of old financial data to support the proposed rate hike, the Postal Rate Commission

You know you're building a close relationship when there's skin contact.That might explain why last October, KPBS used temporary tattoos as a premium

Online marketers have a lot to gain from observing their competitors - and non-competitors, tooSince the early days of one-to-one marketing, when enterprising

Business-to-business marketers are always looking for ways to demonstrate our value, explain the contribution of our activities and justify budgets. Just

Medical supply firm expands online to target new marketsA revamped Web presence will help Liberty Medical Supply Inc. reach $150 million in direct marketing