Voting No on DM: U.K. DMA fights cutoff of electoral register data
A rear-guard action by the United Kingdom's Direct Marketing Association may still soften the severest blow yet dealt to the industry's access to consumer
A rear-guard action by the United Kingdom's Direct Marketing Association may still soften the severest blow yet dealt to the industry's access to consumer
INTERNET ADVERTISING company DoubleClick, New York, is reportedly in negotiations to buy SmartBase, a catalog cooperative database wholly owned by Acxiom
It used to be that a good speaking voice topped the list of essentials for a customer service representative. Today, typing skills are equally as vital
Starwood Hotels & Resorts Worldwide Inc. is meeting its customers' actual needs through virtual customer service. Launched last winter, the Starwood Preferred
A coast-to-coast look at how public television and radio are moving into the one-to-one airwavesSure they've still got tote bags and mugs. And if you're
Direct marketers awoke on Feb. 10 to find that there was more competition in the database compiling business - or less, depending on how you look at it.Equifax,
Harte-Hanks Market Intelligence has agreed to offer technology buyer information through iMarket Inc and its business unit, zapdata.com.The data supplied
The Federal Reserve Board last month unveiled a comprehensive new regulation implementing the privacy provisions of the Financial Services Modernization
One could say Volvo Cars of North America, Inc. is looking for better mileage with its newest model - a revamped Web site slated to debut this spring.The
When I read "Panning for Gold: Building the Right Database System Is Essential to Getting the Big Payoff" in the November issue of 1to1, it raised a question