As marketers understand and adhere to McKinsey & Co. marketing expert David Court’s customer-lifecycle model, the “Consumer Decision Journey,” they also can apply loyalty-marketing best practices to employee recruitment, retention and engagement.
Hospital business office systems provider Connance is using content curation to gather online content to generate leads and hone its messaging. The sales cycle can be slow when dealing with a function of a healthcare institution that is not on the clinical side, so being a trusted source of information for prospects is crucial.
Today, business-to-business customers are putting off making contact with potential suppliers until later in their thought process. For B2B vendors, this means neither sales nor marketing may be influencing the decision making. This, says Patrick Spenner, managing director of the Corporate Executive Board
Home price insurance firm Home Value dropped a one million piece mailing in late October, targeting homeowners in areas where home values have declined at least 15% in recent years.
Fortunately for retailers working to increase their percentage of the estimated $873 to $877 billion in total holiday sales, setting up email marketing for holiday shoppers takes less time than it does to untangle the lights and unpack the ornaments. Here's some tips to put together an effective holiday email campaign.
The bottom line is that, through opt-outs, virtual and mental, customers are revoking businesses' permission to communicate with them.
Levi's Mirror, Mirror college tour for Curve ID jeans is offering $10,000 donations to rival schools with the most tour participation.
Top executives regularly invest in marketing to boost their company's bottom line, but too many of them don't actually believe their expenditures pay off. Why? Because while marketers are adept at telling stories that sell their company's products or services, they often fail to tell stories about how their efforts are critical to improving sales…
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: What impact will the USPS’ ever-worsening financial picture have on direct mail?
Many companies continue to simply think of loyalty as a customer’s repeated purchase of a product or service. When marketers look deeper, they’ll find distinctly different types of loyalty.