Chieftains: Whole Foods, DC Comics, Marie Callender’s
TRUTH, JUSTICE AND TWITTER | Effectively throwing out the superpowered baby with the kryptonite-irradiated bathwater, DC Comics relaunched all of its titles
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Multichannel Attribution Helps Determine Which Mediums Influence Sales
Attributing a sale to the last customer touch can result in skewed channel effectiveness calculations. Paradysz's Rob Stagno offers thoughts on the complexity of multichannel attribution.
‘Liking’ a Company on Facebook Might Not Indicate True Fandom
According to an ExactTarget report titled "The Meaning of Like," companies that receive "likes" from Facebook users might want to think twice before assuming each of those users is a true fan or advocate. The report also found that 44 percent of Facebook users "like" something posted by a company on...
The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
Universal Sports Network Launches Online Portal Social Scrum to Engage Fans throughout 2011 IRB Rugby World Cup
Los Angeles - September 27, 2011 -Universal Sports Network, in partnership with BumeBox, launched Social Scrum, an online platform that aggregates social media and allows fans to interact throughout the 2011 IRB Rugby World Cup. Available at...
The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
Budget Watch: Experts Share Where Marketers Should Put Their Dollars in 2012
Where should marketers allot their budget dollars in 2012? Chief Marketer recently talked to several marketing professionals to get their opinions in several key areas of spending:
The Strong Plays With Site Design to Create Better Web Traffic
It may house the world’s largest collection of toys and games, but when it comes to web metrics, The Strong isn’t playing around. A site redesign helped the museum better gauge the ROI of visitors and increase stickiness.
The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
Social Media’s Growing Influence on ECommerce
In conjunction with ROI Research, Performics performed a deep dive on social networks and why/how participants use them as part of their purchasing processes, with a specific emphasis on discovering differences and similarities across product categories.