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Is there synergy in your digital marketing budget plans for 2012? A survey by marketing research firm 6S Marketing suggests a continued misalignment between email marketing spend and consumer behavior.

Marketers who want to create loyalty programs around the world should design them with each country's needs and customs in mind. Cultural differences mean that the programs which work in North America won't necessarily translate well to other parts of the globe. The emerging BRICS (Brazil, Russia, India, China and South Africa) markets are fertile…

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

We are admittedly reflective, perhaps because looking back is easier than forward. Whatever the reason, we like to start off the new year by highlighting some of the trends and news that played out over the past year. As with many...

The rise in popularity of social media doesn't mean the demise of email marketing. In fact, social media has the potential to elevate the effectiveness of email when the two are integrated wisely.

Best Web-based Trial Recruitment Campaign | Vita-Soy USA needed to increase awareness of its Nasoya line of organic, healthy products—especially its new wraps, which consumers were struggling to learn how to use

Analyzing customer opinions can provide valuable insights. This knowledge, however, is not easily gained. Knowing how to collect this information without biasing it, and aggregating qualitative — non-numeric — data can be daunting. Chris Cottle, executive vice president of marketing and products for Allegiance, offers thoughts on best practices in aggregating and using customer opinions.

Facial rejuvenation firm Lifestyle Lift debuted a new long-form DRTV spot this month featuring 1970's pop icon Debby Boone. Lifestyle Lift's core demographic – women in their mid-50s through mid-60s – influenced the choice of Boone as spokesperson. "We wanted someone with a wholesome image who was relevant to our target audience," says Lifestyle Lift…

Enhanced shopping cart and customer path analytics are helping Green Top Sporting Goods boost its pay-per-click search results and increase sales in several product categories. As recently as 2008, Green Top's website offered product listings but no way of making purchases. Visitors clicking on specific items were often brought to the manufacturers' sites.