Manufacturer's salespeople plug into a unified data source In a bid to enhance customer service, Cutler-Hammer, a Pittsburgh-based manufacturer of electrical

Reflect.com offers customized cosmetics It used to be if a woman didn't like the shade of lipstick she'd bought, her only options were to buy a different

In an ideal world, we'd all like to think that the sales or service associates in our customer contact centers are shining examples of all your company

California Passes Privacy Bill A watered-down version of a bill establishing California as the first state in the nation to adopt European-style privacy

The DMA's library expands to become a total resource for the industry Ann Zeller, vice president of information and special projects, laughs when she

Priceline.com puts major effort into cross-sellingPriceline.com Inc., the Norwalk, CT-based company that's made direct marketing innovation its stock

Agreement ends lawsuit with two attorneys general BrandDirect, a Shelton, CT-based telemarketer of buying-club memberships, has settled a lawsuit with

Invasion of Privacy? DIRECT asked attendees at the recent National Center for Database Marketing conference in Las Vegas how privacy issues have affected

CABLE FIRM ACQUIRED BY AT&T BROADBAND IS IN SECOND PHASE OF A BIG DATABASE PUSHTALK ABOUT CHANGE: The folks in the marketing department at the former

MUCH CONTINUES TO BE WRITTEN and said about measuring return on investment (ROI) on a marketing database or other customer information system. How big