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The Other Lawsuit

|  by Chief Marketer Staff

Pork producers are fighting in court to keep a $51.4 million marketing program that the U.S. Department of Agriculture wants to scrap. Producers won a

Evaluating Sponsorships

|  by Chief Marketer Staff

These days, the big challenge for marketers appears to be the need to create sponsorship programs that are that is, programs that are relevant to and

Connecting to Kids

|  by Chief Marketer Staff

Paper routes must be a lot more lucrative these days. According to Census Bureau figures, kids 19 or younger account for about 79 million, or 29 percent,





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