It Pays to Model Before Calling
Telemarketing can be an important element in a financial services company's CRM efforts
Telemarketing can be an important element in a financial services company's CRM efforts
The American Cancer Society centralizes its call centers
Sizing Up ZIP, Household Data
Business Executives Master File Direct List Services, a division of The Lake Group, now handles this database of more than 10.4 million high-level corporate
Gemstar-TV Guide International Inc., maker of an interactive television program guide, unveiled an 18-month advertising deal with Ford Motor Co.'s advertising
The Direct Marketing Association, New York, Tuesday terminated 14 employees, or 7% of its staff. A total 176 employees remain on board. ...
Six Republican members of Congress are again asking for a Justice Department ruling on the authority of the U.S. Postal Service to arbitrarily impose
Dean of the double opt in Rosalind Resnick is expanding her repertoire to single opt in. Resnick, CEO of NetCreations Inc., New York, is now taking on
E-mail marketing company YesMail, Chicago, has joined e-mail change of address service Veripost's partner network. YesMail will offer Superior, CO-based
Truvue: This customer data integration systems relies on the same core technology Experian uses to integrate consumer data from thousands of sources.