Texting ‘Bout a Revolution
Use of short messaging service explodes in the U.K.
Use of short messaging service explodes in the U.K.
A coalition of seven organizations took out an advertisement in the Washington Post yesterday calling for reform of the U.S. Postal Service on behalf
Novus List Marketing LLC, Valhalla, NY, has sold its list management business to marketing, technology and media company, L90 Inc.
Alliance Direct Families With 'Tweens/Teens Marketers can reach more than 1.8 million families with children between age 11 and 17 using this list from
Graphics IQ Master File A list of 408,870 who subscribe to the graphic-design newsletter and/or visit the company's Web site. Graphics IQ features information
The staggering defeat doled out to credit bureau Trans Union over implementation of the Gramm-Leach-Bliley Act will not lead, as feared, to an opt-in model for use of financial data.
The number of online returns by consumers in the United States is expected to reach 90 million in 2005 representing $5.8 billion dollars worth of goods.
Direct marketing technology company NextMark, Hanover, NH, has named Tim Falvey, vice president of sales. With the appointment, NextMark has opened a
American List Counsel Inc. (ALC), Princeton, NJ, has named Cyndi Lee vice president of data management. Lee will be opening a new list management office
The cornerstone of Internet marketing--e-mail--is as popular as ever. Spending on e-mail marketing is projected to reach $2.1 billion by the end of 2001.