Common Causes
The world's three largest advertising agencies London's WPP Group and New York City-based Interpublic Group of Companies and Omnicom in April announced
The world's three largest advertising agencies London's WPP Group and New York City-based Interpublic Group of Companies and Omnicom in April announced
The same trend that has been such a boon to agencies could turn into a bust. The long-running trend toward outsourcing among brand marketers has certainly
Caroline Farnsworth joined Holsted Marketing, Inc., New York City, a provider of syndicated direct-mail contingency programs, as senior vp-new business
The Year of the Serpent has come in like a marketing lion. Consumer brands are beginning to hone in on the 12 million Americans of Asian descent, whose
You must feel like Santa Claus, awarding all those cool prizes to sweepstakes winners, an admiring client recently told me. Actually, Santa's been getting
Are Asian-Americans a valuable demographic segment to target? Absolutely, says Ronnie Fok, executive vp of A Partnership, Inc., a New York City-based
DMA study shows spending shift from order taking to lead generation
TransUnion Loses Its Header
Office Depot puts phone centers online to save money
Opt-in e-mail marketing services provider NetCreations Inc., based in New York, has named Tom Cloninger president/COO.