FCC Reviewing Telco Opt-Out Rule
The Federal Communications Commission is reviewing its 1999 rule that allows telecommunications companies to share information about their customers with third parties for marketing purposes.
The Federal Communications Commission is reviewing its 1999 rule that allows telecommunications companies to share information about their customers with third parties for marketing purposes.
Lillian Vernon has named ALC of New York to manage its customer file of millions and has selected Direct Media Inc. to oversee its package insert program.
The education reform bill signed into law by President Bush on Tuesday includes a number of provisions to protect the privacy of school children and their families.
The legal minds at Hall Dickler Kent Goldstein & Wood, New York City, offer up the following predictions for the marketing industry in 2002: - Holding
DirecTV Inc., Wink Communications Inc. and NBC launched the NBC Virtual Channel--a new interactive channel only available on the DirecTV service. Interactive
Statlistics Inc., Danbury, CT, has been named to manage the PennWell e-mail and postal files. The appointment took effect Jan. 7. The postal files total
Fast Company-Inc Magazine Masterfile Mall Dunn Associates, Inc. has been named manager of the enhanced Fast Company-Inc. Magazine Masterfile. The file
Motor vehicle data marketer R. L. Polk & Co. has signed a deal with the Commonwealth of Puerto Rico, to compile and manage license and registration information
The government has brought consumer privacy into the spotlight, creating broad implications for relationship marketing both offline and online. U.S. legislators
SOS FOR FAO Calabasas, CA-based educational products retailer Right Start, Inc. agreed to acquire $55 million in assets from struggling toy retailer FAO