Loose Cannon: Where Have All the Data Gone?
Last fall, New York City
Last fall, New York City
Jan. 16, 2002 Retailers are only now catching up with the CRM revolution, according to a new poll by Blue Martini Software. Less than half can identify
Qwest Communications has canceled plans that would have had its numerous divisions share the private account information of their customers with each other for marketing purposes.
Software seller Optika Inc. found a way to slash costs in one of its direct marketing channels by 50%. Instead of hosting earthbound seminars in hotels
DESPITE THE FALTERING ECONOMY and corporate reluctance to invest in equipment, Cisco Systems is under way with a $100,000 multimedia push to generate
Lillian Vernon Changes Managers Lillian Vernon has chosen ALC of New York to manage its customer file and Direct Media Inc. to oversee its package insert
MOST MARKETING DATABASES are built using a relational database management system. That means somewhere, buried deep beneath all those sexy screens in
The Electronic Privacy Information Center (EPIC) has filed a federal lawsuit to force the U.S. Justice and Treasury Departments to reveal details about
Qwest Communications has canceled plans that would have had its numerous divisions share the private account information of their customers with each other for marketing purposes.
Cape Coral, FL-based Alvion Technologies has acquired IntraSource, an Internet-based list and data service bureau in Englewood Cliffs, NJ. Terms of the