Re: Live from Boston: Flag Waving for Pride and Profit (DIRECT Newsline, Feb. 1) Your publication quoted a statement from Bill LaPierre referring to I-Behavior’s

Are you cultivating the African-American consumer? Whether or not you are could determine the success of your brand. Last year's Viacom buyout of BET,

The Time Is Now You say you want instant online gratification? Try New York City-based NowMarketing's new NowCode service: Advertisers add a #NOW logo

The PowerPoint presentation surprised Joe Crosby. But the ripple effect it produced really knocked him for a loop. Crosby manages the DoubleTree Club

Marketers have three primary tools to sell product: Advertising, Trade Promotion, and Consumer Promotion. Collectively known as the Marketing Mix, these

What to do when the Super Bowl is over and March Madness is still a month away? If you're Frito-Lay, you get yourself an Xbox or a truckload of Xboxes.

AT FIRST BLUSH, customer relationship management in the business-to-business arena is similar to consumer CRM. Both focus on efforts to maximize the long-term

PERHAPS YOU COLLECT OLD CARS. Or breed ferrets. Or are searching desperately for your perfect mate. No matter what your hobby or goal is, chances are

MORE THAN 80% of all direct marketers will increase their use of e-mail this year. Yet most feel that the e-mail lists on the market are average at best,

IT'S SURPRISING HOW MUCH INFORMATION is available to marketers these days from the government. Most of it is cheap, even if you have to buy it through