Short Cuts
DoubleClick Inc. has introduced DARTmail 3.5. The enhanced e-mail platform includes expanded segmentation of customer files for better targeting; more
DoubleClick Inc. has introduced DARTmail 3.5. The enhanced e-mail platform includes expanded segmentation of customer files for better targeting; more
Waltham, Ma-based iMarket Inc. has added some data elements to its business-to-business database. They are details on energy usage, credit worthiness
Naviant, an e-mail service vendor, has acquired Data One Marketing, Inc., a list management-brokerage firm. Terms were not disclosed.
Cigna Corp. has named veteran direct marketer Robert G. Romasco as executive vice president and chief marketing officer. Previously, he served as chief
The Federal Trade Commission has charged two companies with inflating the benefits of cell-phone shields in fighting electromagnetic emissions.
Stormy L. Dean, chief financial officer of data services firm infoUSA, is campaigning to be the Democratic nominee in the Nebraska governor
Nearly four out of five consumers believe they have lost control over how personal information is collected and used by companies, according to a new
Senator Paul Wellstone (D-MN) introduced legislation last Monday that would require the nation's telecommunications companies to obtain a customer's written permission before they could share their personal information with third parties for marketing and other purposes.
Comcast Corp. has halted the collection and storage of some Web browsing data after coming under intense fire. The cable and Internet service company
Alliance Data Systems Corp. has acquired Frequency Marketing Inc., a provider of loyalty marketing services and technology, for an undisclosed sum.