Premium Incentives: Behind the Scenes
There's a reason why plastic gift cards aren't recyclable: They carry entire computer systems along with them. OK, not really. But now that the migration
There's a reason why plastic gift cards aren't recyclable: They carry entire computer systems along with them. OK, not really. But now that the migration
Who says it's unhealthy to have a sweet tooth? The candy aisle is thriving, bustling with activity, and swelling with new tenants. Over the last 15 years,
Brown Shoe Co., building on a program launched in 2001, will send 1.1 million postcards to its Naturalizer footwear customers this year at a cost of $300,000.
Inforonics' Life Sciences division is spending some $200,000 on mail, direct response space ads and outbound telemarketing to generate leads for its new
IT'S A SIMPLE FACT: Great direct marketing and CRM programs don't happen by accident. They're the products of insights that target relevant messages to
THANKS TO a predictive model generated from a gutted and rebuilt customer database, The Parable Group garnered an impressive 31.9% response rate for a
Naviant has acquired SweepsClub.com, an online performance-based marketing company, for an undisclosed sum.
FordDirect proves the rule that data is as important in the online world as it is offline. The company formed as a joint venture between Ford dealers
THANKS TO A multimillion-dollar database investment in 2000, the Milwaukee Journal Sentinel will shift resources from telemarketing to direct mail this
IDG LAN e-Mail Database IDG has introduced the IDG LAN e-mail database, an unduplicated built from LAN selections on several IDG subscriber lists. These