Inforonics’ Life Sciences division is spending some $200,000 on mail, direct response space ads and outbound telemarketing to generate leads for its new software.
Advanced Development Solutions (ADS) software is designed to help pharmaceutical companies better manage their product and marketing data.
Three 1,000-piece mailings have gone or will go out to pharmaceutical marketing and technical executives.
January’s promotion invited executives to attend a seminar in New Jersey to learn about the new product and pulled a 3% response, said corporate marketing manager Jeff Kosiorek.
The second drop reached mail boxes last month. It included a small foam car labeled with the firm’s logo and the phrase
Network
