Yesmail has added four to its executive ranks. They are Edward Henrich, vice president of client services; Dave Linhardt, senior vice president of data

Lake Group Media Inc. has been appointed manager of the Federated Department Stores Inc. master file, effective April 8. This database, consisting of

Three online marketing firms have joined the Online Publishers Association (OPA) as associate members. The firms are media and research firm DoubleClick,

Leading American Liberal Donors Loring Direct Response is offering this new-to-market file of 261,086 active and current donors to liberal causes sourced

MasterCard International has signed a co-marketing agreement with Welcome Real-time. The agreement gives MasterCard members access to Welcome's XLSmart,

National Law Journal This file of 19,400 active subscribers has been updated. The National Law Journal has the largest paid circulation of any weekly

DIRECT TO VIDEO Blockbuster, Inc., Dallas, is offering the Blockbuster Bonus Pak, a direct-mail piece that can target various segments of the chain's

Promotional Products Association International, Irving, TX, bestows its annual Golden Pyramid Awards on campaigns whose use of premiums best relate to

Meanwhile, Sunnyvale, CA-based Yahoo, Inc.'s decision to alter existing privacy policies created a stir among the Internet portal's registered users after

It was supposed to be heady times for the coupon. With the U.S. economy stuck in a recession, retailer sales stalling, and consumers looking to pinch