Developing an Effective Segmentation Scheme
In our last article (Customer Segmentation: Problems, Solutions, DIRECT, March 1), we defined the objective of a survey-developed attitudinal segmentation
In our last article (Customer Segmentation: Problems, Solutions, DIRECT, March 1), we defined the objective of a survey-developed attitudinal segmentation
The biggest challenge in building a brand's appeal isn't how to attract consumers for whom brandings have no cachet; that answer is obvious. Instead,
NEW LISTS Golf Warehouse This 290,000-name list identifies buyers who bought high-end golf merchandise with a credit card. The Golf Warehouse product
Worldata Inc. filed a lawsuit in federal court on Wednesday against World Data Network Inc. and Lev Goukassian, charging trademark infringement and unfair
Data University, a database marketing information service co-founded by Mark Graham and Jim Wheaton, will launch its curriculum on April 1. Its offerings
The tax revenue that Internet-based transactions could generate is generally overstated and should not be used to expand the definition of nexus on out-of-state
Boca Raton list firm Worldata Inc. claims its name is being misused by another Boca Raton company
American List Counsel Inc. has introduced the ALC online order status Web page. This new service reportedly allows mailers and brokers to verify the receipt
The Federal Trade Commission last week settled separate charges against Hershey Foods Corp. and Mrs. Fields Cookies for violating the Children's Online
Slimzone 21 Affinity List Management has won management of this file of 64,394 customers who made a purchase from this direct marketer of weight-loss