The DMA Customer Relationship Management (CRM) Council held its kickoff meeting yesterday at the Jacob Javits Center. Participants included employees

Laurie Cairns is having trouble enforcing her patent for online fulfillment of in-pack codes. Cairns and her attorney have approached 15 to 20 consumer

DESKTOP COMPANION See You Again Software, Riverdale, NY, allows smaller brands to elbow their way onto the Windows Desktop, formerly the exclusive domain

As the economy made its barely perceptible turn to recovery, brand marketers continued to shift spending from media advertising to promotional marketing

They must have been some pretty strongly worded memos. A few months back, the word came down from the corporate HQs of several marketing communications

The numbers tell the story Research and consulting firm IMI International has begun sending us excerpts from its research initiatives. Watch for new of

One thing The New York Times has never had a problem with is brand recognition. But it did need a more cost- effective way of finding the prospects most

There's an enormous focus on managing customers appropriately at the point of contact across all channels, whether it be direct mail, sales inquiry, customer

Financial services marketers have high hopes that a key measure of the Fair Credit Reporting Act pre-emption of state laws will be reauthorized this fall.

For direct marketer Ebenezer Scrooge, watching television before retiring to bed had become a bad habit. On April 30, he drifted off after watching 60