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After energy marketer Brooklyn Union launched a Web site dedicated to the online business reply card — an emerging e-marketing tool — responses via

This is a new list featuring over 18 million apparel buyers from more than 150 of the industry’s catalog, subscription, continuity, and non-profit hotline

The statement by Yahoo, Inc. yesterday that the Federal Trade Commission inquiry into the company’s personal data gathering practices has “nothing to

Whoops.Packaged goods companies may have gone too far targeting their coupons and are now shifting back to broad-reach programs.Or maybe they’ve just

Chicago-based nCognito Interactive Systems has announced a new Demographic Profiling System for anonymously collecting and tracking of consumer habits

Flexibility makes gift certificates an increasingly popular choice for premium incentive programs.Tampa, FL-based athletic-gear chain Champs Sports this

While millions of U.S residents were sweating out the Jan. 1 arrival of the year 2000 a few months ago, a certain portion of the country was happily anticipating

Dallas-based e-rewards has launched a “by invitation only” e-mail rewards program for consumers. e-Rwards members choose what topics they’re interested

Couch potatoes can now become active consumers without ever putting down the remote. Enhanced TV – advertising with promotional offers that consumers

Detroit-based R.L. Polk & Co. sold its Consumer Information Solutions direct-marketing division to Equifax, Atlanta, for $260 million. The purchase gives