Omnicom Group has formed Star Marketing, an amalgamation of Omnicom and OMD agencies. The new organization will provide one-stop marketing services, including direct, digital, interactive and accountable marketing.
Star Marketing is comprised of Omnicom agencies Critical Mass; The Daggerwing Group; Innovyx; Javelin; and SigmaWorks Group, along with OMD Digital and OMD Direct.
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