Nova Development Corp. chose Novus Marketing Inc., Valhalla, NY, as its list manager for the launch of its 225,451-name Software Buyers file.
Nova Development Corp. is a developer and publisher or consumer and business software products for Windows and Macintosh computers.
Selections include last-three- and last-six-month buyers files, as well as home/business address, gender and those who purchased Windows or Mac software.
This acquisition “gives the marketplace a fresh source of direct mail responsive, information-driven prospects that will translate into new customers for many different types of mailers,” said Bruce Hammer, account executive, Novus Marketing.
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