Newsletters

Sponsored by: 1 AI Luxury Appliance Brand Fisher & Paykel Taps Agentic AI for Efficiency AI agents now resolve 70% of Fisher & Paykel’s customer service product troubleshooting queries. Read how the New Zealand-based brand is infusing agents more into the customer experience.  READ FULL STORY 2 Campaigns The Hellmann’s Marketing Team Takes on the Sandwich […]

1 Marketers How Manscaped Keeps Its Culture of Creative Experimentation Buzzing Chief Marketer spoke with Manscaped CMO Marcelo Kertész about risk-taking in brand marketing, striking a balance between brand and performance, and what political campaigns taught him about staying agile. READ FULL STORY 2 Campaigns The Sweet Strategy Behind Busy Bee Honey’s Unexpected Blue Makeover […]

Mass marketing is not the growth plan for baby monitor brand Owlet. And that’s because it has a limited target audience of first-time parents, who are only looking to purchase the product once during a nine-month window. Instead, Owlet’s marketing efforts have to be extremely targeted, according to Liz Teran, Chief Parent Officer and former […]

1 Branding/Marketing Fordham University Taps Experiential to Cut Through in Higher Ed Marketing Fordham University's Marketing VP discusses a new brand platform designed to differentiate the institution, grow brand awareness and battle the complexities of higher education marketing. READ FULL STORY 2 Campaigns Owlet Shares Marketing Strategy For New Camera and Lessons Learned from Previous […]

Higher education marketing needs more differentiation, according to Justin Bell, Fordham University’s Vice President of Marketing and Communications. In his view, the industry’s marketing follows an obvious formula — touting an institution’s research, beautiful campus and student outcomes after graduation — that calls for new tactics in order to stand out. Bell is leaning into experiential […]

1 Campaigns True Religion CMO Shares Marketing Secrets Behind Doubling the Business True Religion CMO Kristen D’Arcy discusses the brand’s holiday campaign, the power of upper funnel marketing, its push toward reaching women shoppers and more. READ FULL STORY 2 Advertising Vktry’s Marketing Grows Up with First National TV Ad Campaign Shoe insoles brand Vktry […]

Sponsored by: True Religion has doubled the size of its business in three and a half years, says CMO Kristen D’Arcy, thanks to a hefty investment in upper funnel marketing initiatives to increase brand awareness. The company has deepened its cultural ties by tapping into sports and music influencers and increased its sales among women […]

1 AI McDonald’s Chief Data & Analytics Officer on AI Upskilling and Empowering its Workforce Upskilling employees to use AI within organizations is far behind what it should be, according to McDonald’s Chief Data & Analytics Officer Michelle Gansle. Her keynote at MAICON earlier this month detailed how companies can reverse that trend. READ FULL […]

Upskilling employees to use AI within organizations is far behind what it should be, according to McDonald’s Chief Data & Analytics Officer Michelle Gansle. To reverse that trend, leaders must personalize the learning experience, take both a top-down and bottom-up approach to training, and put humans at the center of it. We review Gansle’s practical […]

1 Branding/Marketing Alienware and Twitch Create Sci-Fi-Themed Hybrid Activation for NYC Commuters and Streamers Alienware and Twitch executives behind the activation discuss their strategic marketing goals, the inspiration behind the partnership and the challenges of bringing it to fruition. READ FULL STORY 2 Campaigns Rambler CMO Details how ‘Scrappy’ Marketing and Charitable Giving Fuels Growth […]