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When Newell Brands’ CEO Chris Peterson identified generative AI as a key part of its corporate strategy moving forward, Melanie Huet, President of Brand Management and Innovation, gladly took up the challenge. “We saw it as a potential leapfrog opportunity for Newell, because in many areas, especially with technical things like IT programs, we’re behind,” […]

1 Branding/Marketing Most-Read Marketers on Fire Profiles of 2024 Deep dives into marketing strategy, solutions to industry challenges and standout campaigns from Morgan Stanley, ADT, Denon, Blue Cross Blue Shield and Hinge. READ FULL STORY 2 Branding/Marketing Most-Read Brands on Fire Profiles of 2024 Deep dives into marketing strategy, solutions to industry challenges and standout […]

When Newell Brands’ CEO Chris Peterson identified generative AI as a key part of its corporate strategy moving forward, Melanie Huet, President of Brand Management and Innovation, gladly took up the challenge. “We saw it as a potential leapfrog opportunity for Newell, because in many areas, especially with technical things like IT programs, we’re behind,” […]

1 Branding/Marketing 5 Ways to Modernize Your Legacy Brand in 2025—and Beyond Five ways to bring your legacy brand into modern consideration, while keeping your wits, and your best bits, about you.   READ FULL STORY 2 Branding/Marketing Audible's Head of Brand and Content Marketing on Experiential, Digital and Social Strategy Audible's marketing activations have popped […]

  Chief Marketer has unveiled its 2025 Top Agencies of the Year—the ultimate comprehensive guide spotlighting the most innovative marketing firms in the business. The list showcases not only the best in the business but also the breadth of the marketing industry’s expertise today—from growth organizations to experiential shops to digital marketing mavens to AI […]

1 Brands on Fire Brands on Fire: Violife Chief Growth Officer Talks Latest Campaign, Innovation and Market Expansion We spoke with Violife's Global President & Chief Growth Officer about the brand's latest dairy-free cream cheese campaign, product innovations and leveraging humor to break through. READ FULL STORY 2 AI The Chief Marketer Network Joins CES […]

Sponsored by: When Violife’s dairy-free cream cheese earned the top spot in the U.S. within its category earlier this year, spreading the news was the logical next step. And the biggest event to tie it to, of course, was the presidential election. Timing product news to election season is not the wisest move for most […]

1 Digital Western Union Launches a Media Network to Leverage Its First-Party Data Brands with access to first-party data have launched media networks in recent years across a variety of verticals. The latest from the financial sector is Western Union. READ FULL STORY 2 Engagement Behind e.l.f. Cosmetics' Indy 500 Sponsorship and Purdue University Partnership […]

1 Branding/Marketing Five Questions with Discover SVP and CMO Jen Murillo We spoke with Murillo about the next phase of Discover’s campaign platform, how the brand is marketing it to consumers and details on the localized OOH campaign supporting the broader effort. READ FULL STORY 2 Branding/Marketing Marketing Has a Marketing Problem—and It’s Hurting Long-term […]

Discover’s latest ad campaign featuring actress Jennifer Coolidge challenges the perception that its card is not readily accepted at merchants across the U.S. With the help of Coolidge’s broad comedic appeal and recent Nilson data, which claims Discover can be used 99% of places that take cards, the brand hopes to dispel the myth once […]