Newsletters

Sponsored by: Discover’s latest ad campaign featuring actress Jennifer Coolidge challenges the perception that its card is not readily accepted at merchants across the U.S. With the help of Coolidge’s broad comedic appeal and recent Nilson data, which claims Discover can be used 99% of places that take cards, the brand hopes to dispel the […]

1 Branding/Marketing Five Questions with Discover SVP and CMO Jen Murillo We spoke with Murillo about the next phase of Discover’s campaign platform, how the brand is marketing it to consumers and details on the localized OOH campaign supporting the broader effort. READ FULL STORY 2 Branding/Marketing Marketing Has a Marketing Problem—and It’s Hurting Long-term […]

Discover’s latest ad campaign featuring actress Jennifer Coolidge challenges the perception that its card is not readily accepted at merchants across the U.S. With the help of Coolidge’s broad comedic appeal and recent Nilson data, which claims Discover can be used 99% of places that take cards, the brand hopes to dispel the myth once […]

1 Social LinkedIn Newsletters: An Added Engagement Tactic to Support Thought Leadership The benefits of LinkedIn Newsletters for brands specializing in thought leadership. READ FULL STORY 2 Branding/Marketing How Lucyd Eyewear Diversifies Marketing Spend and Customer Experience Tactics Lucyd Eyewear's retail approach to direct-to-consumer, wholesale channels, online discounting and more. READ FULL STORY 3 Conversations […]

When Dawn Keller joined California Pizza Kitchen as Chief Marketing Officer earlier this year, the company lacked an agency support team capable of driving a major brand transformation and international growth. So she built one. With the help of a competitive review and pitch process, Keller assembled an integrated agency team anchored by Iris, its […]

1 Acquisition The CMO as Growth Driver: 5Q With McKinsey’s Growth, Marketing & Sales Practice Partner A recent McKinsey report surveying C-suite-level marketing leaders revealed what the industry has known for some time: the purview of the CMO has expanded… yet again. READ FULL STORY 2 Acquisition Marketing Tips for Small Businesses: Strategies to Win […]

Sponsored by: A recent McKinsey report surveying C-suite-level marketing and growth officers from CPG and retail companies revealed what the industry has known for some time: the purview of the CMO has expanded… yet again. Traditional marketing functions—like content and creative, consumer insights and communications—are now joined by a slew of commerce-related responsibilities, including shopper […]

1 Digital & Technology Navigating the FTC's Click-to-Cancel Rule: What Marketers Need to Know The FTC's "click-to-cancel" feature aims to make the subscription cancellation process easier for consumers. Here's how marketers can meet the new rules while still building trust. READ FULL STORY 2 Acquisition Trigger Marketing Best Practices for B2B and B2C Marketing Success […]

Sponsored by: Día de Muertos, or Day of the Dead, is a traditional Mexican holiday and celebration that honors loved ones who have passed. This year’s festivities received special attention from tequila brand Don Julio, which hosted Día de Muertos celebrations in 15 cities globally and unveiled oversized altar installations (“ofrendas”) across eight of them. […]

1 Acquisition Moving at the Speed of Growth: 5 Steps Toward Rapid Innovation in a Volatile Market Five key capabilities that businesses must develop to unlock and sustain growth in today’s volatile and ambiguous marketplace. READ FULL STORY 2 Acquisition Trigger Marketing Best Practices for B2B and B2C Marketing Success Chief Marketer and data technology […]