Newsletters

1 Branding/Marketing Alienware and Twitch Create Sci-Fi-Themed Hybrid Activation for NYC Commuters and Streamers Alienware and Twitch executives behind the activation discuss their strategic marketing goals, the inspiration behind the partnership and the challenges of bringing it to fruition. READ FULL STORY 2 Campaigns Rambler CMO Details how ‘Scrappy’ Marketing and Charitable Giving Fuels Growth […]

Saucony launched the global brand campaign “Run As One” earlier this year with a 360 digital campaign, activations with run clubs, retail partnerships, athlete and creator collabs, and OOH advertising in select cities. By the end of May, the brand saw a 12 percentage point lift in brand awareness among 25- to 45-year-olds and an […]

1 Branding/Marketing Marketers on Fire: Saucony Global CMO on 'Run As One' Campaign, Community Building, AI and Brand Growth We spoke with Joy Allen-Altimare, Global CMO at Saucony, about the brand's successful "Run As One" campaign, building community through connecting with consumers locally, the brand's move into the lifestyle arena, AI marketing use cases and […]

Sponsored by: Home furnishing giant Wayfair sold billions of dollars of furniture and home decor in 2024. But with only one physical store, the lion’s share of that was online. Having opened its first large-format store in May 2024, however, and with a handful of stores set to open in the next few years, a […]

1 Conversations Rinse CMO Jennifer Betka Dishes on New Brand Campaign, Customer Insights and Plans for Growth Jennifer Betka has stepped into the CMO role at Rinse, a tech-enabled laundry and dry cleaning delivery service operating in 13 cities across North America. We spoke with her about its new brand positioning, customer insights and challenges. […]

Sponsored by: After serving as an advisor to the company for several years, Jennifer Betka has stepped into the Chief Marketing Officer role at Rinse, a tech-enabled laundry and dry cleaning delivery service operating in 13 cities across North America. For Betka, who’s held CMO roles at StubHub, Fandom and Indigo, helming a brand with […]

Sponsored by: 1 Branding/Marketing Verizon Kicks of FIFA World Cup Sponsorship With Launch of 'Ultimate Access' Rewards The telecommunications company launched a 360 campaign surrounding Verizon Ultimate Access, its free, in-app rewards platform for customers, with an assist from soccer legend David Beckham. READ FULL STORY 2 B-to-C Events CeraVe Marketing VP on Scoring Multiyear […]

Sponsored by: The 2026 FIFA World Cup won’t take place until next summer, but official ticket sales have already begun—and so has the marketing surrounding the massive global tentpole. Verizon, for one, kicked off its telecommunications sponsorship of the tournament earlier this week and will be ramping up activations leading into the event next year, […]

Sponsored by: 1 Branding/Marketing Dollar Shave Club Taps Real Men for ‘Edgy’ Campaign Creative in New Razor Launch Razor brand Dollar Shave Club hosted 23 men on a three-day retreat and enlisted them to brainstorm campaign ideas. The output includes taglines ‘Sharp AF’ and ‘Me Shave.’ Here's a look at the unconventional advertising approach. READ FULL […]

Sponsored by: To get back to its “no-B.S.-essence,” Dollar Shave Club invited 23 male customers on a three-day retreat full of “adventure and foolishness,” where the group — cheekily dubbed The Order of the Blade — wielded T-shirt cannons, tried out stilt walkers and snacked on French fries day and night. Most importantly, the men […]