News Briefs: May 6

DHL: continues its title sponsorship of the DHL All-Star FanFest, an annual event during the week preceding the Major League Baseball All-Star Game. DHL also retains title sponsorship of the “MLB Delivery Man of the Month” and “MLB Delivery Man of the Year,” honoring baseball’s best relief pitching performances.

Kaleidoscope Youth Marketing Solutions: has hired Lara S. Chait has as senior vice president of client services. Based in the agency’s New York City office, Chait serves as a senior counselor to clients and oversees all program activation of account teams across all offices. Prior to joining Kaleidoscope, Chait was the executive director of marketing at Sports Illustrated Kids, running the media organization’s marketing department and overseeing all print and online marketing efforts. Earlier in her career. she oversaw promotions for Fairchild Publications’ Women’s Wear Daily group and also at Lifetime Television.