NIKE, INC.: will launch a new line of clothing for women called “Gym Rhythms.” The fitness dance collection, which will include apparel and footwear, is specially designed for a dancer’s quick moves. The new line will be available in February. In addition, Nike will launch its “Nike Rockstar Workout” fitness class. The hour-long class, available at Crunch Fitness nationwide beginning in February, is the first in a series of dance-based workouts created this year for Nike by MTV and celebrity choreographer Jamie King.
GAP: has extended its relationship with Sarah Jessica Parker to promote the brand’s spring marketing campaign. The new campaign, which comprises of TV, print, direct mail, Internet and in-store marketing materials will break in mid-February. TV spots will air in March. Laird+Partners is developing the campaign’s creative details. The renewed relationship marks the third consecutive season that Parker will represent the Gap.
EMAK WORLDWIDE: announced its Equity Marketing subsidiary received a new agency of record agreement from the Burger King Corp., its largest customer. The agreement expands the client relationship to include two new services: adult promotions and youth and family promotions. The goal is to drive traffic and sales in Burger King restaurants.
NESTLÉ PRODUCTS OF CANADA: Ontario, will relaunch Turtles candy in upgraded packaging designed for two occasions. “Giftable” and “everyday” packages feature snap-fit lids and individually wrapped candies; everyday packages come in three sizes. One80 Design, New York City, handles.
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