1UP.COM: is giving away one Sony PSP portable gaming unit a day during the month of March. Consumers must register at 1up.com to enter the sweepstakes. The sweeps is being promoted at 1up.com and other Web sites owned by parent company Ziff-Davis.
SUBWAY: has signed on as an associate sponsor of NASCAR driver Greg Biffle. The racer’s car will have Subway as its primary paint scheme at certain Nextel Cup and Busch Series races this season. Just Marketing, Indianapolis, handles.
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