DISNEY STORE: is launching a new collection of swimwear for children. The new line of character-themed ensembles feature Disney princesses, Tinkerbell, Minnie, Dash from The Incredibles, Buzz Lightyear and more. The swimsuits, available in sizes two to 12, will include hats, cover-ups, beach towels, sandals and totes. The Disney swimwear collection ranges in price from $16.50 to $22.50 and hit stores this month.
HENKEL: in North America has expanded its NASCAR presence through a Busch Series sponsorship of driver Greg Biffle and Brewco Motorsports. Just Marketing, Inc., Indianapolis, brokered the deal. Henkel brands including Renuzit, Armour Star, Dep Sport, Purex, Loctite, Dial and Duck brand products will participate in the sponsorship of Biffle’s No. 66 car as its primary sponsor for five races and as associate sponsor for 23 more.
W HOTEL: has formed a partnership with music icon Moby to host a series of live performances. The unplugged performances will kick off the launch of Moby’s new album hotel. Moby will perform before invited W guests on March 22 in New York, March 29 in Chicago and on April 4 in Los Angeles. Moby’s hotel CD will be available in W guest rooms nationwide and sold through W Hotels the Store and online at Whotelsthestore.com.
CHOPPER: also known as Young City of the rap group “Da Band” has signed on as spokesperson for Chicago-based Evans Food Group and Rap Snacks, Inc. of Philadelphia. Chopper’s image will appear in bags of Rap Snacks Pork Skins and Cracklins, which will be available in a variety of flavors. Some products in the new line hits store shelves this month.
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