KRISPY KREME DOUGHTNUTS, INC.: is offering consumers a tasty treat, touting a new doughnut to celebrate DreamWorks Animation’s new computer animated film, Madagascar. The film hits theaters on May 27. Madagascar Tropical Sprinkle Doughnuts are glazed doughnuts dipped in chocolate icing and covered with sprinkles. Moviegoers who bring in their Madagascar ticket stub on opening weekend to participating Krispy Kreme stores will receive a free Madagascar Tropical Sprinkle doughnut.
JIM BEAM BRANDS: Deerfield, IL, named PHD, New York, as its media agency of record. The Omnicom Group agency will plan and buy media for Jim Beams’ full U.S. portfolio, including Jim Beam, Starbucks Coffee Liqueur, Knob Creek Bourbon and DeKuyper cordials. Incumbent Mediaedge:cia, New York, continues as AOR for global media planning and buying.
PARLUX FRANGRANCES, INC.: has entered into a worldwide license agreement to develop and market a line of handbags, purses, wallets and other small leather goods and accessories for Paris Hilton. The company currently manufacturers and distributes Paris Hilton fragrances.
SCOTTS: has signed as the Official Lawn Fertilizer and Grass Seed of the Lowe’s Motor Speedway for the 2005 season. As part of the deal, Carl Edwards’ No. 99 Ford will have a Scotts branded paint scheme during all three NASCAR Nextel Cup races this season at the Charlotte, NC, track.
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