EVERLAST WORLDWIDE INC.: has signed an agreement with H Best Ltd for the licensee’s 2(x)ist division to develop and introduce Everlast men’s/boy’s underwear and men’s loungewear and sleepwear. The new Everlast products, which launch this year, will be sold through U.S. sporting goods retailers and department stores.
EURO RSCG CHICAGO: has been named strategic branding agency of record for The Bombay Co., handling all marketing, including direct, as the retailer revamps its approach to consumers via its 495 stores and specialty catalogs. Separately, Culligan hired the agency to handle its first advertising in five years, with broadcast, print and out-of-home supporting Culligan’s 1,110 dealers nationally.
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